Advertising companies lose millions to data they can't trust. I fix that — with pipeline architecture, identity engineering, and measurement systems built for the complexity of modern adtech.
Every campaign optimization decision your team makes depends on attribution data. When that data is wrong — miscounted conversions, broken lookback windows, mismatched event schemas — you're optimizing toward noise. I build the pipeline infrastructure that connects impressions to outcomes with precision you can bet revenue on.
Fragmented user data is the silent killer of advertising ROI. When your identity graph can't stitch a mobile click to a desktop conversion, you're flying blind — and overpaying for reach you already have. I engineer the matching and deduplication systems that give you a unified view of your audience.
Programmatic advertising generates data at a scale that breaks conventional architectures. Bid requests, impression logs, click streams — billions of events per day that need to be ingested, processed, and made queryable in near real-time. I build the infrastructure that keeps up.
Connected TV promised measurability that linear TV never had — but the reality is messy. Fragmented device IDs, inconsistent VAST/VMAP signals, and walled-garden reporting make CTV measurement one of the hardest problems in adtech. I've built these systems at Disney scale.
When your numbers don't add up — and nobody can explain why — that's when you call me. Data discrepancies in adtech aren't just annoying, they erode trust with partners, inflate costs, and lead to bad decisions. I trace issues to their root cause and build systems that prevent them from recurring.
Correlation is cheap. Knowing that your campaign actually caused a lift in revenue — that's the hard part. I build experimentation infrastructure that isolates causal impact, so you can confidently scale what works and cut what doesn't.
Flexible engagement models for teams of every size.
Get clarity before you commit. I'll audit your current data architecture, identify gaps and risks, and deliver a prioritized roadmap — typically in one to two weeks.
Senior expertise without the full-time overhead. Embed me in your team part-time to build, mentor, and ship — on a monthly retainer that scales with your needs.
Scoped work, clear deliverables, real results. Ideal for specific pipeline builds, migration projects, or measurement system implementations with defined timelines.
Consulting services delivered through CopperWyre LLC.
A straightforward process focused on delivering value fast.
Understand your data landscape, business goals, and pain points through deep-dive conversations.
Architect a solution that fits your constraints — budget, timeline, team size, and existing infrastructure.
Implement iteratively with clear milestones, documentation, and knowledge transfer along the way.
Ongoing monitoring, optimization, and support to ensure your data systems keep performing.
Let's figure out where your pipeline is leaking value — and fix it.