Every dollar your company spends on advertising depends on data you can trust. When attribution breaks or your CTV numbers don't reconcile — that's where I come in.
Specialized data engineering for the advertising ecosystem.
Prove every ad dollar is working. I architect the pipelines that connect impressions to conversions so you can measure what matters and kill what doesn't.
Know who your audience actually is. I build identity graphs and match-rate engines that stitch fragmented user data into a unified, actionable view.
Handle billions of events without breaking. I design and scale the data infrastructure behind DSPs, SSPs, and ad servers that power programmatic advertising.
Measure what traditional TV never could. I engineer the data systems that tie streaming ad impressions to real business outcomes across devices and platforms.
Find out why the numbers don't match. I audit pipelines, trace discrepancies, and fix the silent failures that erode trust in your reporting.
Stop guessing, start proving. I build incrementality testing frameworks and experiment infrastructure that isolate the true impact of your campaigns.
Enterprise-scale experience across Adtech, Martech, and streaming media.
We had a 30% gap between what our DSP reported and what we could verify downstream. Malachi traced it to a timezone mismatch in our event ingestion layer that had been silently dropping conversions for months. Fixed in a week.
Sarah K.
VP of Data, Major Streaming Platform
Our identity graph was a mess — three systems, no deduplication, and match rates in the low 40s. Malachi rebuilt the resolution pipeline and got us to 78% within a quarter. That directly translated to better targeting and lower CPAs.
James T.
Director of Engineering, AdTech Startup
We needed someone who understood both the data engineering and the advertising business logic. Malachi didn't just build pipelines — he asked the right questions about attribution windows and incrementality that our own team hadn't considered.
Rachel M.
Head of Analytics, Performance Marketing Agency
Let's figure out where your pipeline is leaking value — and fix it.