Consulting for growth, experimentation, and marketing measurement.
An A/B test is only useful if it has enough power to detect the effect that matters and runs to completion. I help teams size tests, build repeatable test infrastructure, and interpret results correctly.
When running a fixed test for weeks is too costly, a multi-armed bandit can shift traffic toward the better-performing option as results come in. I help teams decide when a bandit is appropriate and when a standard A/B test is the better choice.
Attribution shows which ads a customer saw before converting, but not whether they would have converted anyway. Lift testing answers that question. I design and run incrementality studies for teams that need an accurate measure of impact.
I build attribution and media mix models that show which channels drive sales, and I help teams decide how to reallocate budget.
Acquisition is only part of growth. I analyze where users drop off after signing up, which cohorts retain, and what customers are worth over their lifetime, so teams can focus their investment.
This work depends on reliable data. I have built ad log pipelines, audience integrations with partners such as Experian and LiveRamp, clean room reporting, and real-time scoring on Kafka Streams.
A review of your experimentation, attribution, and funnel data, with a prioritized written roadmap. Typically one to two weeks.
Part-time growth leadership on a monthly retainer, including growth strategy, management of the experimentation program, and team coaching.
Defined projects with a set scope and timeline, such as a lift testing program, a media mix model, or an experimentation platform.
I provide services through CopperWyre LLC.
Review your data and how your team makes decisions today.
Prioritize the tests and measurements most likely to inform key decisions.
Run the experiments and report results objectively.
Document and hand off the work so your team can sustain it independently.
Tell me about your goals, and we can find a time to talk.